A Little More Conversation: Branding With Voice UI

This edition of our Snapshot explores the rise of voice technology, how brands are creating value with new customer experiences through employing voice and future potential.

How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.

Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.

In this report we explore:

  • What’s Happening – How is the voice tech market growing and being used today?
  • Best Practices – How are brands harnessing the rising demand for voice tech by creating new user experiences?
  • Future of Voice – Where will the potential of voice take brands & business?

The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.

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