From Wasted To Wellbeing: Fostering A Sense Of Community In Festivals Of Exercise

Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.

This snapshot explores wellness and fitness festivals from three different angles:

  • Fostering a sense of togetherness in a more digital, isolated world
  • Leveraging the health consumer mindset of the “FitGen”
  • Providing unforgettable occasions to celebrate in the experience economy


The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.