Influencers Now: The Current State Of Influencer Marketing

Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.

Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.

This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:

  • Who are they? – Who are influencers? How powerful they are and what’s their job to be done?
  • Where are they? – Which platforms do influencers use? How are platforms changing along with the influencers?
  • How are they used?  – What are the best examples of how brands are working with influencers to achieve various marketing goals?

The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.