Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
- Who are they? – Who are influencers? How powerful they are and what’s their job to be done?
- Where are they? – Which platforms do influencers use? How are platforms changing along with the influencers?
- How are they used? – What are the best examples of how brands are working with influencers to achieve various marketing goals?