Consumers want brands to take a stand and do good. The CSR powerhouse Patagonia is leading the way to a new era of brand activism.
How can brands adapt to this changing expectations and demands?
What can brands learn from industry CSR leaders?
This Snapshot points out the increasing relevance of CSR in light of changing consumer expectations and explores the current best in class examples of brands rooted in a strong cause, followed by implications for brands.
The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.
