This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas. We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.
