Beauty & Tech

In this edition of our Snapshot we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.

The report is divided into four parts:

  • Digital Beauty – Digitalization is changing customer journeys and stimulating “try & buy” experiences.
  • Tech Boosters – Technology is increasingly used to boost the performance and effectiveness of existing products.
  • Beauty Wearables – Smart items offer individuality by measuring bio data and giving customized recommendations.
  • Ingestible Beauty – Research is working on ingestible products that make keeping up with beauty routines easier and faster.

The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.