In this edition, we explore the increasing importance of messaging platforms and how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. We present key implications on what the future of messaging platforms might look like.

The report is divided into three parts:

  • What is happening – We explain the increasing importance of messaging platforms.
  • The best of messaging apps – We highlight innovative ways businesses and organizations are utilizing chat apps.
  • Learnings

The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.