There Is A Bot For That

We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks. Hence our interest and new report around the topic of chatbots.

“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.

The report is divided into three parts:

  • What’s happening – What is happening with people and messaging apps, what are conversational interfaces and chatbots? How fast are they growing?
  • What are bots used for – Examples of chatbots created & used for various purposes in different contexts. Here you can find them listed according to 10 categories.
  • What’s next – Bots in the future,  new bots with social skills that persuade users better and tips on how to create a distinctive bot.

The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.