“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
The report is divided into three parts:
- What’s happening – What is happening with people and messaging apps, what are conversational interfaces and chatbots? How fast are they growing?
- What are bots used for – Examples of chatbots created & used for various purposes in different contexts. Here you can find them listed according to 10 categories.
- What’s next – Bots in the future, new bots with social skills that persuade users better and tips on how to create a distinctive bot.