Pandemic Anomalies

Anomalies spotted as a result of COVID-19 outbreak. What will stick and become an actual trend in the ‘New Normal’?

Recent pandemic has shown us that change is constant. Some consumer trends have been accelerated and some slowed down. We have been observing a few anomalies within consumer behavior.

What is an anomaly?
It’s the simplest kind of insight or a single point that does not fit the usual pattern of its own historic data.

Download the Pandemic Anomalies  Report

In this report, we look at a few of the anomalies within consumer behavior. Anomalies can be signs of the ‘next big thing’ lurking right around the corner.

Here’s a selection of peculiar signs collected by our team.

What to expect
  • 8 anomalies
  • 15+ cases from Europe, US and Asia
  • areas covered: dating, travel, fashion & luxury, insurance and wellbeing, experiences


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The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.