The Near Future Of Travel

Traveling, from excitement to efficiency. While travel is exciting, travel services traditionally focus on efficiency. Today, largely thanks to technology, brands are not just delivering basic services well but also inventing new ways to enhance the positive aspects of travel.

The Near Future of Travel Report looks at the emerging opportunities along the customer journey:

Before the trip / Instant Excitement
During the trip / Feeling Home
Upon arrival at the destination / Ground Efficiency

1. Instant Excitement

Travel has generally not fallen into the “impulse purchase” category but innovative consumer touch-points that utilize multi-sensory experiences and “click-to-buy” technologies are opening a new purchase mindset for consumers: let’s go NOW.

2. Feeling Home

Gone are the days of in-flight movies as the sole means of “making time fly.” Innovative brands are doing their best in making journeys as comfortable and homey as possible.

3. Ground Efficiency

Travel is not just about getting there but also getting the most out of it. Travel brands are growing their scope of service by providing tools that help consumers optimize their trips with the push of a button– or a tap of the smartphone.