The Rich Silver Economy

The Silver Economy has a big share of financial resources and is willing to spend it. Yet, older generations are often ignored.

This report demonstrates the Silver Generation’s potential as a target group for companies from all industries and gives best practice examples of brands that get it right.

The report is structured in three parts:

  • The Non-Tech Myth – The Silver Surfers are well-connected and just as interested in new technologies and social networks as younger generations.
  • Lifestyle & Leisure – Older generations spend their money on experiences and actively participate in the sharing economy, making them an interesting target for online services and platforms.
  • Fashion & Role Models – In the Age of Agelessness, it’s not about aging gracefully anymore, but about ignoring the idea of age all together.

The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.