This report demonstrates the Silver Generation’s potential as a target group for companies from all industries and gives best practice examples of brands that get it right.
The report is structured in three parts:
- The Non-Tech Myth – The Silver Surfers are well-connected and just as interested in new technologies and social networks as younger generations.
- Lifestyle & Leisure – Older generations spend their money on experiences and actively participate in the sharing economy, making them an interesting target for online services and platforms.
- Fashion & Role Models – In the Age of Agelessness, it’s not about aging gracefully anymore, but about ignoring the idea of age all together.