Client: Bank Cler

A mobile revolution for Swiss banking

Zak is a digital banking product in Switzerland matching the needs and expectations of younger customers.
CONSULTING
Bank Cler in Switzerland, needed to explore new solutions in order to acquire new customer segments to assure future growth. New revenue streams from new customers were critical as part of the bank’s innovation strategy. One customer segment that was substantial in size and had a different approach and expectations from financial solutions were millennials. We worked with the bank end to end to understand the segment, design and scale the 1st mobile banking service in the country.
Nominated for the HANDELSBLATT DIAMOND STAR – DIGITAL BANKING AWARD 2018 in Digital Retail Banking and the Banking Tech Awards 2018
The MVP was designed, tested & completed within 3 short months and a public Beta launched within 8 months.
We worked with over 25 Bank Cler employees to thoroughly train teams in new, agile and customer centric ways of working.
We helped them by

Defining Strategic Opportunities

We believe in ultimate customer centricity to ensure collecting and using real and ongoing customer feedback to make informed product decisions. With that as a driving principle, we identified the most valuable customer segments, developed customer personas that identified needs, expectations from banking as well as their digital behavior.

Additionally, to ensure differentiation, we gathered extensive knowledge on industry and cross industry trends in digital services to ensure that our product not only met but also exceeded expectations in the offering as well as UI, UX and customer experience in general. 

We helped them by

Building solutions

With the right insights in place, we quickly set up an agile start-up environment within the established corporate structures in order to build the product. We worked with over 25 Bank Cler employees to thoroughly train teams in new, agile and customer centric ways of working. The MVP was designed, tested & completed within 3 short months and a public Beta launched within 8 months. Our new ZAK banking app was nominated for the HANDELSBLATT DIAMOND STAR – DIGITAL BANKING AWARD 2018 in Digital Retail Banking and the Banking Tech Awards 2018.
We helped them by

Scaling the Business

A great product does not sell itself. We continued to work with the ZAK teams to develop new features and services on an ongoing basis. Our growth marketing team also worked with the teams on continuous customer acquisition based on aggressive and ambitious targets.

The outcomes are a successful product with a substantial customer base, new revenue streams for Bank Cler and a legacy organization with respected credibility in the digital sphere.

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The New Normal.

The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.