We believe in ultimate customer centricity to ensure collecting and using real and ongoing customer feedback to make informed product decisions. With that as a driving principle, we identified the most valuable customer segments, developed customer personas that identified needs, expectations from banking as well as their digital behavior.
Additionally, to ensure differentiation, we gathered extensive knowledge on industry and cross industry trends in digital services to ensure that our product not only met but also exceeded expectations in the offering as well as UI, UX and customer experience in general.
A great product does not sell itself. We continued to work with the ZAK teams to develop new features and services on an ongoing basis. Our growth marketing team also worked with the teams on continuous customer acquisition based on aggressive and ambitious targets.
The outcomes are a successful product with a substantial customer base, new revenue streams for Bank Cler and a legacy organization with respected credibility in the digital sphere.
The COVID-19 outbreak is a new global reality that arrived fast and unexpectly, resulting in the birth of completely unfamiliar business context. With the beginning of the new calendar and fiscal years, businesses have seen their plans for 2020 become obsolete over the course of a few weeks. Undoubtedly as part of immediate crisis management, business leaders are coping with today but also revising plans, projections and priorities for what many are calling the ‘New Normal’.